Leila sees herself as a fashionista, buying clothes she can find in high$-$fashion magazines, and she is always fashionably dressed for class. Molly dresses for comfort, not for others, and she can't imagine looking at magazines for ideas on what clothes to buy. This is not a surprise to marketers, as marketers have identified this particular individual influence as

self$-$image.

media habits.

personality

selective

Question $19$

$1\mathrm{.}5pts$

Emily was known among her friends for her way of making choices. She would set up elaborate spreadsheets, comparison charts, and research options, and she never used them. Instead, in the end, she just decided based on something simple, like color.

Marketers understand this approach and have labeled it

paralysis by analysis

heuristics

consumer confusion

decision avoidance.

Question $20$

$1\mathrm{.}5pts$

Paul follows a small number of professional sports teams with great devotion. He wants to know what the players wear, what they

MacBookAir

control

option

command