LeliaSkin is a local-based Malaysian cosmetic company with history of more than 10 years in the industry. The brand is well known among the local. It focuses in providing cosmetic needs for Asian skin tones and complexions. It also focused its product formula, the quality of colors and pigmentation. Having a strong customer based locally, the company seeks to expand its market to Indonesia in the near future. Before embarking in the expansion, LeilaSkin seeks your consultation to assist them.

• Discuss the market environment challenges LeliaSkin may encounters in expanding their market internationally especially in Indonesia.
• Market research is the practice that, through data, connects the consumer to the seller. In a structured market research activity, clarify your process in conducting global market research for LeliaSkin.
• Suggest your market entry strategy for LeilaSkin. Discuss factors you've consider when proposing the strategy.