Leno Company makes swimsuits and sells these suits directly to retailers. Although Leno has a variety of suits, it does not make the All-Body suit used by highly skilled swimmers. The market research department believes that a strong market exists for this type of suit. The department indicates that the All-Body suit would sell for approximately $100. Given its experience, Leno believes the All-Body suit would have the following manufacturing costs.

Direct materials 23

Direct labor 32

Manufacturing overhead 45

Total costs$100

Assume that Leno uses cost-plus pricing, setting the selling price23% above its costs. What would be the price charged for the All-Body swimsuit?

Assume that Leno uses target costing, what is the price that Leno would charge the retailer for the A-B body swimsuit?

What is the highest acceptable manufacturing cost Leno would be willing to incur to produce the swimsuit if it desired a profit of 26 per unit?