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LENOVO released its first convertible tablet in 2012. They charged customers $1900. Shortly thereafter, it reduced the price to $1000 for the exact same device.
LENOVO released its first convertible tablet in 2012. They charged customers $1900. Shortly thereafter, it reduced the price to $1000 for the exact same device. LENOVO's decision to set a relatively high price for a period of time after the product launched and then decrease the price to a level that would be more sustainable over time reflects which pricing strategy? Group of answer choices price skimming volume maximization survival pricing underpricing target pricing
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