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LENOVO STUDY CASE How has the globalization of market benefitted Lenovo? What strategy is Lenovo pursuing - a global strategy, localization strategy, international strategy or

LENOVO STUDY CASE

  1. How has the globalization of market benefitted Lenovo?
  2. What strategy is Lenovo pursuing - a global strategy, localization strategy, international strategy or transnational strategy? Justify your answer

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