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Leo, a young entrepreneur, is convinced that his target market can shift depending on the situation. His business partner, Vinnie, sees this group as fixed.

Leo, a young entrepreneur, is convinced that his target market can shift depending on the situation. His business partner, Vinnie, sees this group as fixed. Who is right?
a) Leo because target markets are expansive
b) Leo because every business has more than one target consumer
c) Vinnie because target markets never adjust
d) Vinnie because target consumers fall into fixed categories

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