Question
Lequirements 1. Nature's House owners want to earn a 12% return on the company's assets. What is Nature's House's target full cost? 2. Given
Lequirements 1. Nature's House owners want to earn a 12% return on the company's assets. What is Nature's House's target full cost? 2. Given Nature's House's current costs, will its owners be able to achieve their target profit? Show your analysis. 3. Assume that Nature's House has identified ways to cut its variable costs to $1.05 per unit. What is its new target fixed cost? Will this decrease in variable costs allow the company to achieve its target profit? Show your analysis. 4. Nature's House started an aggressive advertising campaign strategy to differentiate its plants from those grown by other nurseries. Nature's House doesn't expect volume to be affected, but it hopes to gain more control over pricing. If Nature's House has to spend $53,900 this year to advertise and its variable costs continue to be $1.05 per unit, what will its cost-plus price be? Do you think Nature's House will be able to sell its plants to garden centers at the cost-plus price? Why or why not? Print Done
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