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Lesson 6: Place 1. We create marketing channels to created distribution efficiency. What are the different forms of utility created by marketing intermediaries? Why are
Lesson 6: Place
1. We create marketing channels to created distribution efficiency. What are the different
forms of utility created by marketing intermediaries? Why are the different forms of
utility essential in creating value for our customers?
2. Explain the role of ICT technology in ensuring access to the products and efficient flow
of tasks in the value chain.
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