Lesson 9 Discussion: The Social Media Revolution and Media Writing

As we have been learning in class, social media is revolutionizing nearly every aspect of our personal and professional lives. This is especially true for those of us who work in strategic communication.

you will review the "Social Media Revolution 2018" video. It is located in the Lesson 9 Media Resources.

View the video a few times, noting details that are especially relevant to strategic communication or journalism.

Consider these prompts and questions. Then, post your initial thoughts by Tuesday at 11 PM (ET).

Part 1: Initial Post

• What is the social media revolution? How has it changed the way we work as strategic communication professionals or journalists?
• How, specifically, has the social media revolution impacted the way in which we write for key audiences? What must we now do differently in order to effectively reach them today?
• Despite the social media revolution, what remains the same about the process and practice of media writing? Which values and skills will never change?