lessons in this week. Marketing The 4 Ps have been the foundation of studying marketing for many years. Let's try to better understand each of the 4 Ps by applying them to an actual product or service. Choose your favorite product or service. Assume the role of a marketing consultant hired by the company. Assume sales have been doing great, but the company would like to know more about why. Define the 4 Ps of the product or service and comment on strengths and weaknesses. To earn full credit, you most post on three separate days and your first post should be on or before Wednesday. Tips for All BUSN115 Discussions