Let$$s say you$$re viewing a person$$s online dating profile for the first time. The person describes themselves as $$quiet and studious,$$ lists their interests as $$reading philosophy$$ and $$playing solitaire,$$ and also has the statement $$I$$d rather stay in and read a good book.$$ You decide to connect with this person and a week later you see their social media profiles with tags on photos of this person socializing with large groups. In addition, many friends$$ comments are posted describing them as $$the life of the party.$$ If you think these messages contradict each other, who are you likely to believe? This question is the heart of the investigation of what?