Question
Let us consider that in a small town, there are 100 households that possess a TV. Out of the 70 households that use the TV,
Let us consider that in a small town, there are 100 households that
possess a TV. Out of the 70 households that use the TV, 50 are viewing a
particular channel.
The HUT, Rating and Share (for the particular channel)
are respectively?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
