Question
Let us say that McDonald's is trying to forecast whether the mcshrimp sandwich will be a success nationally. They intend to use the market test
Let us say that McDonald's is trying to forecast whether the mcshrimp sandwich will be a success nationally. They intend to use the market test method. Please outline what this would look like. What important data would this provide for McDonald's.
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
