lets assume that you are the marketing manager for Lotta Fizz Beverages (fictional company), which oversees an impressive product line of popular beverages in a highly competitive consumer market. You are excited about the challenge of introducing a new product item: Quick Start beverage. While you are happy to introduce this new beverage option to the market, you are concerned that the needed growth will have to come from a competitors market share, in order not to cannibalize your existing product line sales. Plus, senior management has set the first year metrics of success for Quick Start to be the following: (1) Achieve a 1% market share and (2) to realize a 20% return on investment in the first year. (Both are considered to be aggressive goals as they are above the industry growth rates.

Question: While using image quality and price skimming to promote the product, How can this not take away from our current products and get the 1% market share and 20% ROI in the assignment?