Question
Let's assume you have purchased a small business, and that after a few months of ownership you realize that you need to change the corporate
Let's assume you have purchased a small business, and that after a few months of ownership you realize that you need to change the corporate culture. What steps would you take? How would you change its culture?
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
