1. Let's choose Coca Cola company.

Start by identifying your client, include a brief background description of the company. Discuss the symptoms that you and they have identified. Explain why you believe Marketing Research is required to address the symptoms.

1. Identify Coca Cola preliminary research objectives (minimum of 4). A brainstorming session may be effective in understanding and identifying the issues, opportunities, objectives.

1. Define the research problem.Keep this in a clear and simple hypothesis. Explain how the symptoms and research objectives relate to the research problem. Explain how finding information to address this problem will give your client the information they need.

Please include sources that you use to respond to that question. Thank you!