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Lets discuss decision making and the alternatives we have. Please choose a product category (e.g., soft drinks, fast food restaurants, energy bars, etc.). Please check

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Lets discuss decision making and the alternatives we have. Please choose a product category (e.g., soft drinks, fast food restaurants, energy bars, etc.). Please check the decision making lecture slides! 1.List all the brands in the product category that they were aware of prior to making the purchase awareness set). Among that list, indicate: which brands you considered buying (it is your consideration (evoked) set) which brands you were indifferent toward (it is your inert set) which brands you knew they didn't want to buy (it is your inept set)

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