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Let's discuss Southwest and its industry. 1) What is the ticker symbol, and what is its primary industry? 2) In Southwest's industry, what actions could

Let's discuss Southwest and its industry.

1) What is the "ticker" symbol, and what is its primary industry?

2) In Southwest's industry, what actions could existing companies take to erect barriers to entry to this industry for new potential competitors?

3) What are possible countermeasures a new potential competitor can take against the barriers erected by existing companies?

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