Lets play with the Super  Bowl and consumer behavior!  Corporate citizenship extends to sporting events and events in general.  So, how sustainable is the Super Bowl?  Brightly's blog indicates that 2023 is the most planet-friendly game yet from the green turf to plain recycling of event waste and composting education.   But green or environmental sustainability is just one aspect.  The average price, pending on the source you find, is somewhere between $5200 and $8800. Yikes!  Is this a social sustainability concern?  Is there a correlation between economic sustainability and Forbes indication that a 30 second ad for the 2023 game costs  an average of $7 million.  Lets consider all of this. 

 

"How sustainable do you think the Super bowl is? What trends are we seeing around sporting events and sustainability (good or bad)?"

 

References 

Brightly staff. (2023, February 7). How sustainable is Super Bowl LVII between the Eagles and Chiefs?  Brightly. Retrieved from https://brightly.eco/blog/how-sustainable-is-the-super-bowl