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Let's pretend a consumer is going to buy a new laptop computer. Six criteria are utilized - price, weight, processor, battery life, aftersale support, and
Let's pretend a consumer is going to buy a new laptop computer. Six criteria are utilized - price, weight, processor, battery life, aftersale support, and display quality. Our intrepid consumer rates each criteria for each of the six laptops on a five point scale, where 1 is really poor and 5 is really good. The criteria are listed in the following table in order of imnortance to the consumer. That means Price has an importance weight of 6 , and weight has an importance weight of 5 , and so forth, Our heroic consumer atso has a minimum cutoff of 3 or better for each criteria. The following table is what the consumer found: Criteria Acer HP Samsung Dell Lenovo Toshiba PriceWeightProcessorBatterylifeAfter-saleDisplay535133345333355143442335235153145533 1. What decision would our consumer make with the conjunctive decision rule? 2. What decision would our consumer make with the disjunctive decision rule? 3. What decision would our consumer make with the elimination by aspects rule? 4. What decision would our consumer make with the lexicographic decision rule? 5. What decision would our consumer make with the compensatory decision rule? Show your work for all of these five decision evaluations. If you just show me an answer to one of these questions without showing me how you got there, I will not give you credit for it. 6. Speculate on a laptop purchase that you recently made or might make in the future, using your own hard-earned dollars. It will be your main computer for the near future. What type of decision rule do you think you might employ for that new computer, and why
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