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Lets Say bottle water and the brand of Dasani Step 1: Select a product and business/company (e.g., Halo, Microsoft) Step 2: Identify the broad market
Lets Say bottle water and the brand of Dasani
Step 1: Select a product and business/company (e.g., Halo, Microsoft)
Step 2: Identify thebroad market structure(i.e., industry scope) (e.g., video games)
Step 3: Identify thenarrow market structure(e.g., video game software)
Step 4: Identify all major competitors and market share data (e.g., Sony, Nintendo, Activision)
Step 5: Measure the concentration in the industry (broadly or narrowly defined)
Step 6: Identify the market structure using the narrow definition (e.g., oligopoly)
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