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Let's say John decided to search extensively for a luxury car. He is reluctant to accept substitutes; no wonder he is looking to buy a

Let's say John decided to search extensively for a luxury car. He is reluctant to accept substitutes; no wonder he is looking to buy a Rolls

-

Royce. Based on these characteristics, John is going to purchase a

local product.

very expensive and common product.

shopping product.

specialty product.

style product.

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