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Let's say we own a shampoo company, and we are conducting an analysis to determine if it would be beneficial to expand and also create

Let's say we own a shampoo company, and we are conducting an analysis to determine if it would be beneficial to expand and also create a conditioner line. The upfront costs would be around $2M, and we expect to generate $300,000 annually in conditioner profits (this includes all revenue and expenses). We also expect that customers who buy our conditioner and like it may buy our shampoo, and are anticipating an extra $20,000 in shampoo profits. What numbers would we use as our incremental annual cash flow?

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