Let's say you are the marketing researcher for a retailer and use the CLARITAS PRIZM Lifestyle software program that divides American people into clusters. For example, one cluster is "Kids and Cul$-$de$-$Sac", which contains upscale, married couples with children who live in recently built divisions. The adults in this cluster are highly educated, professionals working, with a high median income. This is valuable information for this retailer because segmentation can be used to effectively reach its target audience.

demographic

geodemographic

economic

ethnicity

geographic