Let's say you're presented with this information and tasked to reduce carbon footprint. There are these improvements available. Which of these is most impactful in reducing Levi's water consumption?

Fiber production, predominantly cotton, contributes by a wide margin to water consumption.

A program that collects and recycles old genes from consumers.

A program that improves water efficiency for watering cotton plants.

Adopting less materially intense packaging

Designing jeans that require less frequent washing by consumers.