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Let's start with outdoor enthusiasts. Match the relevant factors / influences for each state of the decision - making process. Outdoor Enthusiasts Need Recognition Hunting

Let's start with outdoor enthusiasts. Match the relevant factors

/

influences for each state of the decision

-

making process.

Outdoor Enthusiasts

Need

Recognition

Hunting

/

fishing season

Sees other families with better

Information

Evaluation of

Alternatives

Purchase

Postpurchase

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