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Let's suppose that Goodyear Tire Co. uses a percentage-of-sales technique to determine its advertising budget. If Goodyear had annual sales of $1 billion and used
Let's suppose that Goodyear Tire Co. uses a "percentage-of-sales" technique to determine its advertising budget. If Goodyear had annual sales of $1 billion and used an advertising-to-sales ratio percentage similar to many firms in America, how much would it allocate for its advertising?
Group of answer choices
$500 million
$200 million
$30 million
$1 million
$200,000
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