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Let's take one industry - the airline industry - and apply Porter's Five Forces analysis. Discuss whether you think each force has a weak, moderate,
Let's take one industry - the airline industry - and apply Porter's Five Forces analysis. Discuss whether you think each force has a weak, moderate, or strong impact on the competitive environment in the airline industry. Do you think the airline industry is an attractive opportunity in terms of potential profitability today? Why or why not? Be sure to explain your answer and give your rationale.
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