Question
Let's use a metric to look at the efficiency of each channel: CE (CHANNEL EFFICIENCY) = (CUSTOMER REACH) X (1 CUT). CUT is expressed as
Let's use a metric to look at the efficiency of each channel: CE (CHANNEL EFFICIENCY) = (CUSTOMER REACH) X (1 CUT). CUT is expressed as a decimal. What channel nets the highest CE? For example, the CE for the DIRECT channel is (1,443) X (1 0.00) or 1,443. ( From Mini sim )
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
