Letter Definitions It helps identify products and is considered a sign of product quality and consistency. It contributes to the product's usefulness. The characteristics of a product or service that bear on its ability to satisfy customer needs. Concepts A. Packaging B. Product line C. Style D. Product It protects the product's content and provides convenience. It's anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. It is simply the appearance of the product. The printed information appearing on or with the package. A group of products that are closely related because they function in a similar manner are sold to the same customer groups. E. Performance Quality F. Brand G. Design H. Product Quality I. Labelling J. Product mix depth K. Product features