Leuwin & Thomason is a British manufacturer of rifles used in competition. It wants to make its products more readily available in the United States and Canada. The company feels it is important to retain strict quality control over its production processes and wants its global expansion to yield a high return. Which method should Leuwin & Thomason choose to enter the global marketplace to have the highest profit potential?

Group of answer choices

contract manufacturing

direct investment

exporting

a joint venture

licensing