Question
Levels of measurement are important because they determine what type of analysis can be used. True or False Question 2 If there was systematic error
Levels of measurement are important because they determine what type of analysis can be used.
True or False
Question 2
If there was systematic error in the mean level of customer perception of M Line's promotion, it would be referred to as _____.
shifting
variance
bias
regression
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
