Levi Strauss & Co (the jeans company) partnered with several organizations to develop assessments for the lifecycle impact of their jeans. As a result, the company has been able to determine ways to use up to 96 percent less water to make their jeans without compromising the quality, a process called Water Less. Additionally, the company has invested in designing products made from 100 percent recyclable materials. do you think Levi Strauss & Co is attempting to remain relevant to the next generation of consumers with its move to use less water? Why or Why Not? Do you think Levi made this move proactively or reactively? Explain Before studying about the concept of sustainability did you consider Levi Strauss to be a green brand? Has the study of sustainability influenced your opinion of Levi Strauss and other companies?