Question
Lexus has announced plans for a new car that also can fly like an airplane. Tell how quickly it would be adopted by telling how
Lexus has announced plans for a new car that also can fly like an airplane. Tell how quickly it would be adopted by telling how successful it would be for each of the five product characteristics.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
