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Lexus is expecting success from its product placement promotion with the Black Panther movie because Multiple Choice the firms have a prior marketing relationship. Black

Lexus is expecting success from its product placement promotion with the Black Panther movie because
Multiple Choice
the firms have a prior marketing relationship.
Black Panther has a very large production budget.
one product is well known, and one product is less known.
they both appeal to the same target market.
it does not cost Lexus anything to use its cars.

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