Lexus is planning on introducing a smaller version of the LC 500 in Guatemala. One of the company's challenges is figuring out how to get the car to inland communities where they predict demand will be high. Before entering this new market, Lexus needs to address potential challenges with Guatemala's [-----]. Lexus is planning on introducing a smaller version of the LC 500 in Guatemala. One of the company's challenges is figuring out how to get the car to inland communities where they predict demand will be high. Before entering this new market, Lexus needs to address potential challenges with Guatemala's [-----]. cross-cultural messaging production capacity pricing profit infrastructure