Li Meng, a marketing manager for a popular Chinese smartphone brand, is tasked with developing a marketing campaign to launch their latest phone in Palestine. Li Meng is excited $-$ the phone boasts impressive specs and a sleekdesign that has been a major hit in ChinaHowever, during the initial brainstorming session, Li Meng suggests using a series of celebrity endorsements from popular Chinese actors and singers to promote the phone.The rest of the marketing team, with some members familiar with Palestinian culture, express hesitation:QuestionHow does Li Meng's approach exemplify the self$-\mathrm{.}1?$reference criterion $($SRC$)$ in global marketingHow can the Chinese company develop a more $\mathrm{.}2$ effective marketing campaign for the Palestinian?market, avoiding the pitfalls of SRC