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Li Ning is a sportswear brand in China. We need to evaluate the Li Ning brand branding stragye. Use Keller's customer-based brand equity model to
Li Ning is a sportswear brand in China. We need to evaluate the Li Ning brand branding stragye. Use Keller's customer-based brand equity model to evaluate Li Ning's brand equity, including six criteria: salience, performance, imagery, judgment, feeling, and resonance of Li Ning brand. And provides evidence that links the 4Ps of the marketing mix.
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