Libreras Gandhi and its advertising agency Ogilvy & Matter, which are known for promoting reading, won the EFFIE marketing award, given to the most creative campaigns and considered the most prestigious in Mexico. The company surprised the jury with the style and creative design of its campaign, which promotes reading through advertising phrases characterized by a colloquial style; it also created reading circles, in which employees read excerpts from the best-selling books of the month, in order to provoke curiosity about the books and increase sales. Frequent customers are sent a catalog in which they can view brief reviews of upcoming releases. Thus, for the first time in Mexico, a company with a budget of less than $10,000.00 pesos won the award. 1. Mention the: a. Element of the promotional mix used by the bookstore: b. Element of the promotional mix used by assigning employees to read excerpts from best-selling books in order to attract customers: c. Element of the promotional mix used by sending a catalog of the month's releases to frequent customers: 2. Determine: a. A tool of sales promotion to encourage product demand: b. Three digital media to publicize the proposed strategies and the reason for your choice: