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Licensing an innovation to another firm, rather than developing and commercializing it inhouse, has the following advantage: Reduces the cost and risk of development and

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Licensing an innovation to another firm, rather than developing and commercializing it inhouse, has the following advantage: Reduces the cost and risk of development and commercialization. Increases managerial control of development and commercialization. Increases the profitability of development and commercialization. Reduces managerial control of development and commercialization

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