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Licensing obligates a firm to provide _______, while franchising obligates a firm to provide _______. a specialized sales or service strategy; its technology its technology;
Licensing obligates a firm to provide _______, while franchising obligates a firm to provide _______.
| a specialized sales or service strategy; its technology |
| its technology; a specialized sales or service strategy |
| its technology; its technology |
| a specialized sales or service strategy; a specialized sales or service strategy |
| its technology; an initial investment |
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