LIIVI JU 10 points ABC company sells luxury home appliances over its e-commerce website, it has to improve its digital marketing capabilities to expand its customer base and increase revenue. a. To understand if its digital marketing campaigns will lead to more sales, recommend 3 examples of web analytics metrics which are suitable for such evaluation. (6 marks) b. Briefly explain why ABC company should use sentiment analysis. Name two data sources which could possibly be used to perform sentiment analysis? (4 marks) For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). BIVS Paragraph V Arial v 10pt