Like many entrepreneurs your boss is an optimist. At lunch the other day he ordered his third martini and told you, "I don't have a drinking problem, I have a drinking opportunity." Once he finished the drink and ordered another he said, "Look, I know that econ class you just finished has left you very worried about inflation, but I look on the bright side. If our suppliers start raising their prices, we can raise our prices. Inflation might impact some businesses but it won't influence our business." Even if he's right and you do have the ability to pass along cost increases, inflation might still be an issue for your business. Explain why.