Like newspaper ads and unlike magazine advertising television advertising provides for a combination of sight and sound provides for excellent photography has a short life is the most accessible medium has a long life. Lisa is in charge of maintaining good relationships between her organization and local government, business leader groups, and the general public Lisa's responsibilities can be called advertising personal selling press coordination sales promotion public relations If a company chooses to participate with site such as Facebook and Twitter, they ace participating in social media the Internet personal selling advertising media out- -home advertising If Sports Chalet promotes sale price (as opposed is full prices) for its ski equipment in April, it is trying to do what? Increases profits during a slow-selling period Increase share Avoid of its merchandise Position its as the price leader