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Limited Resources Assume Fender produces only three guitars: the Stratocaster, Dreadnought and Telecaster. A limitation of 720 labor hours per week prevents Fender from meeting

Limited Resources Assume Fender produces only three guitars: the Stratocaster, Dreadnought and Telecaster. A limitation of 720 labor hours per week prevents Fender from meeting the sales demand for these products. Product information is as follows:

Stratocaster Dreadnought Telecaster
Unit selling price $1,152 $720 $1,512
Unit variable costs (720) (360) (1,296)
Unit contribution margin $432 $360 $216
Labor hours per unit 36 24 36

Required Determine the weekly contribution from each product when total labor hours are allocated to the product with the highest. 1. Unit selling price. 2. Unit contribution margin. 3. Contribution per labor hour. (Hint: Each situation is independent of the others.)

A)

Highest Unit Selling Price Highest Contribution per Unit Highest Contribution per Labor Hour
ANS Dreadnought OR Statocaster OR Telecaster ANS Dreadnought OR Statocaster OR Telecaster ANS Dreadnought OR Statocaster OR Telecaster
Labor hours available ANS ans ANS
Labor hours per unit ans ans ans
Weekly production ans ans ans
Unit contribution margin ans ans ans
Weekly contribution ans ans ans

B) Determine the opportunity cost the company will incur if management requires the weekly production of 20 Telecasters. Hint: You want to maximize short-run profit. Think about which guitar is most profitable.

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