Question
Linda is a marketer in charge of promoting her company's product in different parts of the world. Linda designs one ad to be used in
Linda is a marketer in charge of promoting her company's product in different parts of the world. Linda designs one ad to be used in the United States, but designs different ads to be used in Japan and Brazil. The idea behind creating specific ads for each country is called
-globalism
-cultural marketing
-regionalism
- global advertising
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Essentials of Management
Authors: Andrew J. DuBrin
9th Edition
538478233, 2900538478235, 978-0538478236
