Linda: Jim, I want to show you the most special part about the apartment; breathtaking living room, dining room with the vaulted ceilings, high end kitchen with the granite countertops and new appliances. I think this will more than meet your needs. You know, I was going to ask you when we were going through the other part of the apartment. Are you going to be working in the city? Are you going to be going to school?

Jim: Yes ma'am, I'm going to be doing a little bit of both. I work in the finance industry. And, I've been working for about 10 years and, you know, I feel like it's time for me to move up so --

Linda: So, what you're saying is you're going to quit your current position in finance.

Jim: No, no, no ma'am. No ma'am. I have a lifestyle to maintain. So, you know I'm just trying to find an apartment in the area. Something that's nice.

Linda: So, is this something that the company you're working for is going to sponsor the apartment? Or are you going to pay for it yourself?

Jim: No ma'am, I'm going to pay for it myself.

Linda: Okay. The other thing I was going to ask, when do you need to move in by Jim?

Jim: I'm trying to move in as soon as possible. Classes start in two weeks and I want to get myself settled and I want to get things going. I was thinking I would have like a nice housewarming so I can get some of my friends over here. They got a -- I have a question I want to ask you real quick Miss Linda. Alright? I have a 62 inch screen TV, a hatchitatchi [phonetic spelling] right?

Linda: Okay.

Jim: Boom. And look, when I get it installed its going to turn this way towards the kitchen when I have the pots with the steam rising from them.

Linda: Right.

Jim: I'm in there cooking. So, I like to watch TV while I'm cooking.

Linda: Right.

Jim: And look at the upholstery on this couch. See this?

Linda: It's very high quality.

Jim: I can't get this upholstery. This is cute. You know? This is something my grandma would have in her house. I'm not knitting no sweaters in this Linda. I need suede.

Linda: This is imported fabric.

Jim: I mean suede or maybe Italian leather something like that. Something you know, where I can spray like, something that's easy cleaning.

Linda: That's something that we might talk about but let me just say to you, we will, we'll sit down later, we'll talk about the qualifications for somebody moving in here, what you need, because we have a studio. You're going to be going to the University.

Jim: Oh yeah, I've got to have a den because I have a lot of shoes and I have tons of books. I've maybe two computers, so you know; I'm definitely going to need some space.

Linda: We can talk about the details later. Come on; follow me into the den please.

Jim: Alright. I still don't like the couch.

Linda: Jim, once again, beautiful cherry hardwood floor in the den. You have the -- make yourself comfortable, I mean --

Jim: See this is nice. See what I'm talking about Miss Linda. It's like; I could take a nap on this right here. That chair in the living room, that's a 1973 Cadillac Eldorado. This chair I'm sitting in right here, with this leather, the way it cracks, this is a BMW 745LI.

Linda: You know something?

Jim: Cadillac, BMW; so I can really get comfortable in something like this. And the leather cracks when I sit back in it. Because I've got a bald head so I can feel the indentations.

Linda: If I could just interrupt you, I do think that we should get away from the sounds of the leather, the quality of the fabric. Typically someone doesn't come in, they're going to work fulltime, they are going to go to school fulltime, and they want one of our highest end apartments, one of the most expensive rents. And we have a studio loft in the building, you know, if you really -- now just hold on a second. If you were my son, I hope somebody would take the time to talk to him like this, in that; we do have a very nice studio loft. It's in the same building, you'll have that same gym that you liked so much downstairs and it's 1,000 dollars less. Let's go take a look right now.

Jim: Alright Miss Linda. I still don't like that ugly couch. It's ugly.

Linda: I was concerned that he wasn't going to be realistic from the very beginning. Well, the name of the TV was a real key too. I wasn't sure if he was just trying to impress me. And, Hitchatachi TV or whatever he called it. The other situation that was, I thought, very unrealistic was the fact that he could work fulltime in this fancy firm and go to school fulltime. So, that was a -- that was clear to me from the beginning, something wasn't being told in the absolute most truthful manner.

Jim: You work hard to get the thing that you want in life, right? So, when you work hard to get certain things, you know, you reach a certain level, you know, you want the things that you've accomplished to be seen, you know? If you have a nice car you're not going to keep it in your garage right? Well, if you have a nice house you're not going to invite people over, not invite people over to see it, to see what you've done. If you have nice furniture or if you have jewellery or a nice watch you're not going to wear it, I mean, that's what it's about, you know, status symbols.

Linda: We are renting a lifestyle to people. We do get a very high percentage of young people with unrealistic expectations. They have a certain budget amount that they can use for a monthly apartment rent, either from their savings or from their parents, and of course they want to live in the finest building. They want to have the best quality furniture and they want to park their car in the closest garage so they're not going to be inconvenient walking back and forth to their apartment. And they are unrealistic. And in the end though, if you talk with individuals very candidly and say, you know, "this is -- these are requirements, you have to have a certain percentage of money to pay for the monthly rent." Usually it works out in the end and they do become more realistic.

Jim: You know, this is not about living beyond my means, okay. I was a lazy and, you know, spending every dime I have and, you know, 13 credit cards in my name and you know what I mean? I couldn't keep up with bills and everything like that. Okay, maybe I can understand it, but that's not the case. I work hard. I've always been a hard worker, okay? So, that, you know I feel like sometimes I get persecuted because I like to, you know, I like to go buy sneakers every two weeks, you know? I like to stay fly. I like new fresh clothes. I like having a nice watch. So, you know, I don't live beyond my means. I live within the means I know I can. And that means, if I can work hard to get it, I will.

1. What were Jim's motivations in the video?

2. Define perception. What were Jim's perceptions about the one-bedroom apartment versus the studio apartment?

3. Using the general hierarchy of motivation (Maslow's hierarchy of needs), where would Jim's new apartment fall? Explain.

4. Based on Jim's personality, describe his traits. Would you consider Jim to possess value consciousness, materialism, innovativeness, complaint proneness, and competitiveness? Explain your answer.