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line takes longer to earn back its investment. Creating a new line of games requires more overhead in staff and marketing, and game design takes

line takes longer to earn back its
investment. Creating a new line of games
requires more overhead in staff and
marketing, and game design takes longer
than upgrading our hardware. But if
everything goes well, it will earn more
revenue. It's a classic high risk, high
reward.
Marina
Well done! That's just what I was going to
say!
Katelyn Earp, so far, our screening
process has examined two key aspects,
which are:
Time to market and Gross margin
ROI and Gross margin
Time to market and ROI
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