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Linear Programming Applications in Marketing, Finance and Operations Management Relax - and - Enjoy provided BP&J with an advertising budget of $ 3 0 ,
Linear Programming Applications in Marketing, Finance and Operations Management RelaxandEnjoy provided BP&J with an advertising budget of $ for the first months campaign. In addition, RelaxandEnjoy imposed the following restrictions on how BP&J may allocate these funds: At least television commercials must be used, at least potential customers must be reached, and no more than $ may be spent on television advertisements. What advertising media selection plan should be recommended?
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