Link to GA account:

https://analytics.google.com/analytics/web/?utm_source=demoaccount&utm_medium=demoaccount&utm_campaign=demoaccount&fbclid=IwAR1A85u1eb1kxv5qT93pHbx8FliSaJhbTxQZ15H3tQQUGadNZyrh89t5UEE#/report/trafficsources-all-traffic/a54516992w87479473p92320289/_u.date00=20170720&_u.date01=20180719/

1.Explain in detail which channels are the most successful? Which medium is the most selling place

2.Compare different segments to find insights into data related to the effectiveness of digital marketing (Dan will show you how to use segmentation) to compare data GA

3.Compare the results of different platforms based on Google Ads: desktop, mobile, tablet

4.How do customers come to our website? Have they visited our website many times? Do they buy on the same day or the next day? Do they come from multiple channels?

5.Explain in detail the funnel visualization (conversion -> goal). Explain the concept of the overall display content of the funnel, so that the boss and the board of directors can understand the content displayed in the funnel. Then iterate through the detailed description of each stage of the program to understand the date we selected for the project. Be sure to include data to support your interpretation of the channel.